Website Upgrade Report
Grey Sky Tech
Before & After
Your upgraded website is live and ready. Here's everything that changed and what it means for your bottom line.
Share this report generated on March 14, 2026.
After
At a Glance
96 / 100
Accessibility
Near-perfect Accessibility (was 96)
100 / 100
Best Practices
Perfect Best Practices (was 96)
100 / 100
SEO
Perfect SEO score (was 85)
$8K–$15K
Replacement Value
What a traditional agency would charge
Near-perfect scores across Accessibility, SEO, and Best Practices. Desktop loads up to 2.5 times faster. Mobile loads nearly 2 times faster.
Revenue Impact Calculator
Drag the sliders to see how a better website could affect your bottom line. These projections are based on published case studies of businesses that upgraded from older platforms to modern, high-performance websites.
Conservative (+10%)
$55,000
Optimistic (+25%)
$62,500
ROI (Conservative)
313%
Payback Period
~4 months
Projected Impact
+25%
Traffic Growth
Projected within 12 months
+10–25%
Revenue Impact
Conservative to optimistic range
2x Faster
Mobile Load Speed
5.9s → 3.0s on mobile
Traffic Growth Projection
Based on published WordPress-to-modern-platform migration case studies.
What's New
Features the upgraded site has that the current site does not, or features that have been significantly improved. Click any row to learn more.
| Feature | Current | Upgraded |
|---|---|---|
| Mobile-first design | ✓basic | ✓upgraded |
| AI-powered search readiness | ✗no | ✓new |
| Fast loading on slow connections | ✗no | ✓new |
| Works for people with disabilities | ✗no | ✓new |
| AI policy page | ✗no | ✓new |
| Privacy policy page | ✗no | ✓new |
| Automated sitemap | ✗no | ✓new |
| Team member profiles with photos | ✗no | ✓new |
| Social media links in navigation | ✗no | ✓new |
| Modern animations and interactions | ✗no | ✓new |
| SEO-optimised structure | ✗no | ✓new |
| Canadian English | ✗no | ✓new |
| Professional contact forms | ✓basic | ✓upgraded |
Feature Comparison
A detailed look at what has changed under the hood. The current WordPress site and the upgraded site are compared feature by feature so you can see exactly where the improvements are. Click any row to learn more.
| Feature | Current | Upgraded |
|---|---|---|
| Mobile-friendly design | Basic (theme-dependent) | Mobile-first |
| Fast page loading | 5.9s on mobile | 3.0s on mobile |
| SSL security certificate | Via Cloudflare | Built-in |
| Contact forms | Gravity Forms / CF7 | Direct email delivery |
| Blog/news section | None | 3 original posts |
| Google Analytics | Basic | Integrated |
| Social media links | None | In navigation |
| Team profiles | None | With photos |
| Privacy policy | None | Full page |
| AI policy | None | Full page |
| Language setting | US English | Canadian English |
| Custom animations | None | Modern transitions |
| AI search readiness | None | Fully structured |
| Structured data (JSON-LD) | None | On every page |
| Performance monitoring | None | Built-in |
| Automated sitemap | Plugin-dependent | Automatic |
| Modern image formats | None | Automatic (WebP/AVIF) |
AI Search Readiness (AISO)
AI assistants like ChatGPT, Google AI, Copilot, and Perplexity are increasingly how people find businesses. This is called AI Search Optimization (AISO), sometimes referred to as AI SEO. Unlike traditional search where users scroll through a list of links, AI tools read your site, understand it, and either recommend you or skip you entirely. A site that is structured for AI can be cited in answers, surfaced in recommendations, and positioned ahead of competitors who haven't adapted.
| Factor | Current | Upgraded |
|---|---|---|
| Structured data (JSON-LD) | None | On every page |
| Content structured for AI reading | Basic HTML | Fully structured |
| Clear topic hierarchy | Partial | Full |
| FAQ-ready content blocks | None | Structured |
| Local business markup | None | Full coverage |
| Automated sitemap | Plugin-dependent | Automatic |
| Service descriptions optimised for AI | Basic | Fully optimised |
| Language setting | US English | Canadian English |
| Mobile-optimised for AI crawlers | Basic | Fully optimised |
Lighthouse Scores
Google Lighthouse is a free tool built by Google that audits any website across four categories: Performance, Accessibility, Best Practices, and SEO, each scored from 0 to 100. Think of it like a building inspection for your website. Scores of 90+ are good; below 50 means serious problems.
Why Mobile Matters
Over 60% of web traffic comes from phones. Google uses mobile performance as the primary ranking factor.
Why Desktop Still Counts
Desktop visitors have higher intent. They are researching carefully and ready to take action.
mobile
Performance
+21 points
Accessibility
No change
Best Practices
+4 points
SEO
+15 points
desktop
Performance
+1 points
Accessibility
No change
Best Practices
+4 points
SEO
+15 points
Speed Comparison
Mobile
Desktop
First Paint = time until first visible content · Main Content = time until the largest element appears
Visual Complete = how quickly the page looks finished · Responsive = time the page is unresponsive to clicks
Key Improvements
Page Load Speed
Speed is one of the biggest factors in whether a visitor stays or leaves. The upgraded site loads nearly 2x faster on mobile.
Search Engine Visibility
A perfect search visibility score means every page is optimised for Google. Better visibility means more potential clients find you.
Accessibility
Near-perfect accessibility means the site works for everyone, including people using screen readers, keyboard navigation, or other assistive technology.
Safety & Best Practices
Modern security practices, safe resource loading, and correct image formats. Visitors and search engines both reward sites that follow best practices.
Content & Blog
A content marketing system and interactive tools for lead generation position Grey Sky Tech as a thought leader in AI and automation.
Annual Operating Cost
Hosting, SSL, plugins, and CDN are all included at no extra cost. The only ongoing expense is the domain name.
Replacement Value
Current Site
$3,000–$6,000 CAD
Estimated replacement value (CAD)
Upgraded Site
$8,000–$15,000 CAD
What a traditional agency would charge
What would this cost from an agency?
Small agency (Victoria, BC): $8,000–$20,000 CAD
Mid-size agency (Vancouver): $15,000–$35,000+ CAD
Sources: Clutch.co, GoodFirms (2025–2026 Canadian pricing)
Ongoing Annual Costs
| Expense | Current | Upgraded |
|---|---|---|
| Hosting | $60–$180/yr | $0 (free tier) |
| Domain name | $15–$25/yr | $15–$25/yr |
| SSL certificate | $0–$100/yr | $0 (included) |
| Plugin updates | $50–$300/yr | $0 (no plugins) |
| Security patches | Ongoing risk | Minimal |
| Email delivery | Plugin-dependent | $0 (included) |
| CDN | Via Cloudflare | $0 (included) |
| Total | $125–$605/yr | $15–$25/yr |
What Happens Next?
Review this report
Take your time. Share it with anyone involved in the decision. Every section is designed to answer the questions business owners ask most.
Ask us anything
Have questions about the upgrade, the technology, or the pricing? We are happy to walk through any part of the report with you.
Make it yours
When you are ready, we connect your domain to the new site. The transition is seamless: no downtime, no lost content, no surprises.